WE ROUND UP THE TOOLS & TACTICS YOU NEED TO BUILD A HIGH-PERFORMING TEAM


Trusted by CEOs, founders and senior executives from KPMG, American Express, Flight Story, SharkNinja, Peloton, Boohoo, Microsoft, Imperial College London, The O2, and Sky.

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We'd love you to join but don't just take our word for it...

Check out the testimonials below from leaders getting the weekly roundup every Sunday👇

TESTIMONIALS

WHY ARE LEADERS SUBSCRIBING?

“One of the best people I know.

Alex Ayin is a very special breed… I can’t even begin to explain... Just sign up and you’ll see what I mean.”

Rebecca Cox

Managing Partner, Essence Mediacom

“Your newsletter = 🔥”

André Moses Rains

Founder, Prof

“I can’t sign up fast enough for this. How soon is the first newsletter?!?”

Brian Vigeant

Cofounder & CEO, CultureHQ

“Hey Alex, a note to say that your Elite Team Tactics newsletters are really great - easy to understand, easy to action and a great balance of scientific studies & learning from leaders. Love it, and I look forward to many more!”

Rosie Cook

People Director, Miele

“This is outstanding Alex Ayin. I'm so excited for you to lead this venture, it will be inspiring for so many of us. I'm looking forward to the jounrney.”

Tom Brown

President EMEA, SharkNinja

“This is much needed in the world - proud of you brother! High-performing teams are rooted in discipline, consistency, knowledge and great principles. Alex has created something that gives me all of that and more. It is a phenomenal aid for any entrepreneur or fundamentally anyone with a growth mindset. ”

Oliver Yonchev

Founder & CEO, Flight Story

“Being an entrepreneur is hard, leading a team is even harder, especially as you juggle competing priorities, rapid growth and the unique challenges that come from scaling a business - fact.

This brilliant new venture from the team at Elite Team Tactics addresses just how to build successful, collegiate and engaged teams and how to demonstrate the resilience, creativity and vision that will keep everyone on board the thrilling roller coaster ride that comes with scaling a business.”

Jill Hilton

Associate Director, KPMG

“If you are leading a team or working in a high performing environment, you don't want to miss this. Alex Ayin has a proven track record of building some of the biggest startups in Europe and is an absolute force of nature.

I can highly recommend his newsletter Elite Team Tactics and genuinely believe that his work will have a huge impact on how you see team performance in the future.”

Marius Kraus

High Performance Coach & Speaker

“Alex is one of the slickest, kindest and compassionate individuals I know - and I know a fair few professionals 😝. So proud of you bro for launching this - I think it'll be awesome!!!

Please do check out this venture 👇🏾 - I have no doubt that Alex will change the dial with this venture and support oodles of folk along the way 🔥”

Nilesh Dosa MBE

Founder, icanyoucantoo

“I am so so down to read this newsletter! I'm always looking for ways to improve my skills in this area and there’s no better man to learn from than Alex! Genuinely excited for each one to drop.”

Alessio Esposito

Co-founder, GMGN Labs

“Looking for the secret insights into how elite-level teams become the best?

Then get yourself signed up for Elite Team Tactics weekly newsletter!🏆🙌🏼”

Jay Lau

Head of Brand Marketing, Boohooman

“Equipping the next wave of leaders, with strategies from the world's best sporting teams and the UK Special Forces! I am confident we can learn a lot about high-performance techniques from these impressive groups, I am looking forward to following the journey, well done Alex Ayin! ”

Rebecca Lovell

HR Director, SUSE

“Alex's ability to support and develop high-performance leadership teams is second to none. The knowledge I've gained from Alex and this newsletter has transformed the way that myself and the leadership team work together as a team and we have successfully applied the practical advice into the day-to-day operations at Buddy Media Group. ”

Sam Budd

Founder & CEO, Buddy Media Group

“This looks great and much needed in the world! Good luck Alex! 👍🙌”

Michael Savvides

CEO, Imagine Biotech

“This looks great and much needed in the world! Good luck Alex! 👍🙌”

Leyla Tindall

Managing Director, Robert Half International

“Hey Alex - congrats on the launch - it sounds like a brilliant concept. Subscribed for now and am excited to get the newsletter! Happy to help in the entertainment space! ”

Adam Pearson

Commercial Director, The O2

“Be selective about the content you consume. Check out Alex Ayin ‘s new venture - Elite Team Tactics - for sound, digestible knowledge on how to get the best out your team.

I have seen the guest list and the email format 👌🏻

If like me you are extremely busy but still want to absorb well considered insights, I'd check it out. ”

Ross Anderson

Founder, Beyond Baseline

“Alex has been the driving force behind building high-performance teams across the business. We have doubled the revenue and the teams have grown to over 150 people. His insight and knowledge into scaling a startup is second to none. Looking forward to getting the insights from his brain every week! ”

Fin O'Kane

Founder & CEO, Wiser

“As an SME, overcoming growth hurdles has been a huge challenge. From finding culture-aligned talent to enabling expansion, it's been anything but easy.

I'm excited to join this community and learn from industry thought leaders. The opportunity to gain diverse insight is invaluable. Huge congratulations Alex Ayin, on launching Elite Team Tactics. Your journey to leading and building successful startups is truly inspiring.”

Bernard Asante

Founder & CEO, Asante

“Alex's guidance has empowered me to confidently build and scale my business from day one. Whenever I face challenges, I often ask myself, "What would Alex say?" - a question that consistently leads me back on track. The invaluable knowledge and expertise delivered by this newsletter are essential for any entrepreneur on the path to success.”

Eleanor Thompson

Founder & CEO, Branchworks

“Elite Team Tactics is a game-changer for entrepreneurs, offering practical advice and real-world wisdom for scaling startups and crafting high-performing teams.”

Doddz

Founder & CEO, Doddz Studio

“Huge huge HUGE congratulations on the launch of Elite Team Tactics 🚀 I’m so excited for this journey. I’ll be on the sidelines cheering you on at all times 🎉🎊 LET’S GO!”

Joanne Gardner

Head of Alumni Engagement, Imperial College London

“Someone who embodies the high-performance work ethic and a creative mindset, Alex Ayin will help you shape & redefine success for your team. If you don’t want to get left behind get onboard!”

Adam Gabbetis

Financial Advisor, Courtiers

“Alex exemplifies high performance by consistently striving for personal growth and inspiring those around him to excel. As a leader, Alex's commitment to excellence motivates his team to reach new heights collectively. His dedication to continual improvement is contagious and leaves a lasting impact on everyone he encounters. Additionally, his instrumental contributions have played a pivotal role in the growth of our business, further highlighting his exemplary performance.”

Ari Ratnakumar

Founder & CFO, Wiser

“We all know the saying 'follow the leader'.

The key is finding a leader to follow.

Alex is sharing the insights, actions, and knowledge you need to become that leader and inspire your team.

I've been lucky enough to experience Alex as a leader firsthand, and he's been so influential that I'm now taking his advice on HYROX training as well as tasks at work 😅

High performance is in his blood; let Elite Team Tactics show you how to instil it in yours. ”

Emma Keane

Employee Advocacy Manager

“This is going to be exciting. Alex Ayin and team are at the bleeding edge of the new way of thinking around business and team growth. Check it out.”

Lee Searle

Head of Sales

“Just read through the newsletter while my toast was toasting 😂 It's bitesize information - so perfect! Clicked out on a couple of the links that were relevant. Overall it felt like such a good use of my time - thank you! ”

Gracie Jack

Creative Director

FAQs

Frequently Asked Questions