EXECUTIVE COACHING

Becoming a great leader and building a high-performing team is not easy.

There is a constant balancing act of your own personal development and the needs of those in the team and wider business.

So I’m opening my door each week to help solve some of your leadership and/or team challenges.

Here are some of the areas that are most common when I’ve coached other senior leaders or founders:

  • Hiring and onboarding the right people

  • Managing up effectively to your senior stakeholders/execs

  • Managing your own time effectively

  • Creating your communication style

  • Building trust and credibility

  • Motivating different personality types

  • Delegating tasks effectively

  • Decision-making under pressure

  • Managing conflict and building a powerful culture

  • How to make tough decisions without the negative feelings

There will usually be a lived example or framework/tool from the newsletter that can help you solve your challenge.

If any of those challenges sound familiar and are keeping you up at night, let’s talk 👇

MY BACKGROUND

For the last decade, I’ve been an executive leader scaling some of the most successful companies that have emerged from EMEA (The Hut Group, Social Chain Group and Wiser). Building a business at any scale is difficult but the challenges of recruitment, team performance, conflict resolution and culture remain very similar so I’ve built up a bank of frameworks, tools and tactics that have consistently helped me on this journey.

More recently, I’ve been interested in discovering how the very best in their field build a successful, high-performing culture; downloading their unique methods so that more people who subscribe to the ETT newsletter can replicate their success.

Guests have ranged from World-Cup winning coaches to Special Forces commanders and Exec Leaders from Silicon Valley.

So, with the knowledge and insights I’ve accumulated through my own lived experiences and those of some of the most elite performers and teams in the world, I’m keen to give back as much as possible and work with a select group of leaders to apply the tools & tactics to their specific challenges.

TESTIMONIALS

Alex's ability to support and develop high-performance leadership teams is second to none. The knowledge I've gained from Alex and this newsletter has transformed the way that myself and the leadership team work together as a team and we have successfully applied the practical advice into the day-to-day operations at Buddy Media Group.

Sam Budd, Founder & CEO - Buddy Media Group

Being an entrepreneur is hard, leading a team is even harder, especially as you juggle competing priorities, rapid growth and the unique challenges that come from scaling a business - fact.

This brilliant new venture from Alex addresses just how to build successful, collegiate and engaged teams and how to demonstrate the resilience, creativity and vision that will keep everyone on board the thrilling roller coaster ride that comes with scaling a business.

Jill Hilton, Director - KPMG

Alex's guidance has empowered me to confidently build and scale my business from day one. Whenever I face challenges, I often ask myself… "What would Alex say?" - a question that consistently leads me back on track. The invaluable knowledge and expertise delivered by this newsletter are essential for any entrepreneur on the path to success.

Eleanor Thompson, Founder & CEO - Branchworks

This is outstanding Alex Ayin. I'm so excited for you to lead this venture, it will be inspiring for so many of us. I'm looking forward to the journey.

Tom Brown, President EMEA - Shark Ninja

Equipping the next wave of leaders, with strategies from the world's best sporting teams and the UK Special Forces! I am confident we can learn a lot about high-performance techniques from these impressive groups, I am looking forward to following the journey, well done Alex Ayin!

Rebecca Lovell, HR Director - SUSE